Mmm… Tallowin, that's an unusual name! Where does it come
That is the usual response I get when introducing myself.
Actually as far as we know it dates back to Norfolk wool merchants.
Anyway, hi, I am Rod Tallowin. I started my business career
in 1976 doing electronics R & D for a medical engineering
company. The company was expanding and within a couple of
weeks I was asked if I could help with the sales, within a
few years becoming National Sales & Marketing Manager and
then Export Sales Manager.
In 1984 after a takeover by a large American company I switched
roles again to take financial control of the company eventually
becoming Finance and then Operations Director. Meanwhile,
in 1986 I computerised the finance and operations of the company,
and at that time decided I wanted to write software. So, I
taught myself C programming and subsequently produced software
for various group companies. Then in the early 90's I started
dabbling with the internet.
I met my wife, Penny Parks, in 1985 who over the next few
years established herself as a leading psychotherapist internationally
in the field of Child Abuse. (See www.ppfoundation.org
for further information.) Psychology has always been an interest
of mine and I subsequently took some psychotherapy training.
As a master NLP practitioner my wife introduced me to in NLP
which I subsequently studied with a particular focus on motivation,
leadership and marketing. I qualified as an NLP practitioner in 2010.
In 1998 I left the medical engineering company to spend more time developing
my computing skills and soon joined a computer services company
to add software and internet services to their services portfolio
and setting up as an Internet Service Provider. I took over
as Managing Director and merged the company with an Internet
Portal company that required an ISP with our level of programming
skills. As part of the portal I set up what is probably still
the UK's largest privately owned free email service with emails
available across over 15000 domains. Having increased the
size of the business 5 fold and doubling margins I left to
set up my own business development consultancy in early 2002.
However, because of my extensive programming and internet
skills and experience, website development has inevitably
always been a big part of what I do.
With the advent of on-line marketing, traditional marketing
methods are now rapidly changing. It is becoming an exciting,
albeit complex area where getting it right can significantly
reward companies of all types, shapes and sizes, in a more
tightly controlled, cost effective way. By focusing on this
discipline I bring to my clients my complete portfolio of
business, internet, financial, psychology/motivational, sales
and marketing experience to bear on my primary core competence
- maximising client potential.
Is that a unique offering or what? - and only a telephone
call (01728 861228) or email (firstname.lastname@example.org)
Below is a picture of myself (in the middle) belatedly following a long-held family right of becoming a freeman of the City of Norwich. The Tallowin family have been Freemen of this fine city dating back many centuries.
What our clients say...
Provided below are a selection of client types reflecting the breadth of work undertaken by Tallowin. Pertinent comments by the client have been included where available to highlight their feedback on aspects of particular interest.
Business Development & Support
A manufacturing company in the building sector. The
company was careering from one disaster to another.
Tallowin were engaged to go through all aspects of the
business and to set it on an even keel. Tallowin initially
pulled the accounting system into line providing proper
financial reporting and ascertaining the actual state
of the business. Giving strategic direction to the business
after constructing a full financial model of the business.
Re-Negotiated purchase and sales contracts as well as
re-structuring the finance of the company with the bank.
Trimming and re-organising the workforce as appropriate.
Providing a complete plan for taking the business into
Client Comment: (A fine example of the power
of good motivation even in difficult circumstances the
following comment was made after cutting employee hours
and increasing production targets by 50%) :
"I have never seen the employees so happy." - Brian
Moore - (former Production Manager - now business owner)
A company providing a range of I.T. services. The business
was struggling in a competitive market place when Tallowin
were involved. Tallowin changed strategic direction
of the business adding core services to the portfolio.
Merged the company with another I.T. business adding
key investment and internet opportunities.
"Increasing sales five-fold in 3 years whilst doubling
margins isn't bad going." - Managing Director
Websites & Marketing
A company specialising in the sale of property and property
investments in France. Tallowin provided a site designed
to sell property and leaseback investments in France.
It was provided complete with a powerful back-office
system integrating directly with French property management
software enabling fast input of new properties including
image management. It also automated the handling of
website enquiries, matching buyers to properties. Within
3 months of launch this site was generating 30,000 unique
hits per month through the search engines generating
a large number of enquiries.
"We will be eternally grateful to Rod for his collaboration
at the outset of our company. His instinctive understanding
of our needs, his reliability, rapid efficiency and
"next level thinking" proved to be essential to the
launching of our business. Not only did he design our
website but also created and developed personalised
software enabling our daily workload output to be multiplied
many-fold. To this day, over two years in, he is still
available when we need him. We consider him almost as
an integral part of the company." - Damon McGuinness
A company providing all the services required for moving
home. Tallowin provided their website which included
fully automated quotation and client update systems
with back-end administration.
"Rod, the site is amazing!!!!!!!!" - Brian Leppard -
I.T. System Development
An award winning Floristry business. Tallowin provided
full bespoke computerisation of the business including
Sales, Manufacturing, Delivery and Accounts.
"I am amazed at how well you have understood and captured
our business to provide such a invaluable and enduring
system. I don't know how we managed without it." - Business
Client: A major Natural History picture library.
Tallowin developed their business management software
including digital picture processing and integrated
website management system. Initially developed their
website which was then passed over to a specialist in
picture library website development and hosting. Tallowin
now provide e-marketing and business support as well
as basic I.T. system support.
'In a crisis there is no one better to turn to than
Rod, he is reliable, and extremely knowledgeable' -
Jean Hosking - Business Owner