Images (Engaging the Audience)

We have all heard the proverbs:
  • Every picture tells a story, and
  • A picture is worth a thousand words.

Well, they are both true, particularly in the early stages of connecting with an audience or an individual.
The visual process is all important at this stage.

  • Image - Look/Style/Class
  • Attitude
  • Energy
  • Dress
  • Posture/Composure
  • Demeanour
  • Individuality
  • Exclusivity
  • Quality
  • Functionality
  • Value for Money

Whether a person, product or service - car, house, furniture, jewellery, artwork, etc. - all apply.

Finding that defining picture to illustrate your point succinctly and effectively for your website, presentation of brochure is not easy.

We can either source that picture for you through our connections with picture libraries * or, from March 2015 when our new studios will be completed, we can take that picture for you. Contact us us to discuss your requirements.

* We wrote the picture management software (Trax) for FLPA, a major wildlife picture library

Tabla

A client's tabla collection. The client spent six months studying tabla under a master in the mountains of India. This picture was lit to highlight the quality and texture of each piece.

Spring Strings

The headline in the newspaper says: "Outward appearances belie abnormal reality" which seems appropriate for this picture.

Whether we have a problem to solve, or things we dream of, desire and aspire to, in each case we formulate in our mind’s eye images and impressions that represent those dreams, aspirations and solutions to our problems. For we are constantly seeking to improve our quality of life and that key element of motivation – respect.


Media:
  • Pictures
  • Graphics
  • Design
  • Image/Style
  • Straplines

At this stage we aim for maximum impact with minimum content, providing a clear, uncluttered message congruent with the context of the situation. Following the golden rule: Clutter Clouds Clarity.