Articles

Ahead of our time

In 1999 whilst working with another company we were asked to pitch for the design and construction of a new website for an adventure travel company - potentially a lucrative, exciting and prestigious contract.

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The importance of Responsive Design

When we started designing and building websites the target screen size was a 600 x 400 pixel format as that was the resolution of most monitors at that time. This then expanded to 800 x 600 and has increased since through 1024 x 768, 1600 x 900, 1920 x 1080 and up, with variations on these as well.

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The only limit to our potential is…

When we are at school one of the biggest questions on our minds is – What do I want to be when I grow up? To be honest that question may be relevant many years after leaving school too.

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Websites

Tallowin have been working with the internet since 1995 and developing websites since 1998, subsequently, working with another company, establishing an ISP hosting both websites and emails the following year.

Most of our work is primarily based around dynamic database driven sites with various forms of audience activity/interaction on them

Since 1999 we have been working with one of the largest private domain owners in the UK developing large scale multiple sites primarily developing the back-end control systems using ASP, ASP.NET and SQL Server.

We have worked with a number of designers, bringing their designs to life as well as designing our own sites.


Advanced ASP.NET database driven sites


Content Management Systems (Drupal)

For companies that have changing content that they wish to easily update and manage themselves we specialise in Drupal, the top, professional Content Management System.

Drupal is used to run the sites of many national government and international organistations (e.g. the United Nations and the European Union). It powers the sites of many TV, entertainment and news websites

Some of the most well known Drupal sites are: www.whitehouse.gov (the official site of the President of the United States), www.economist.com (the site for The Economist) and www.deutschland.de (the website of the German Government)


Website Words - How to turn your Website Visitors into Customers

You may be attracting visitors to your website, but are you turning those Visitors into Customers?

The most difficult part of constructing a website from the clients perspective is writing the content. Too many sites fail to meet clients expectation because they do not have the correct verbal content on them. We will advise the client on the content that they need to provide us with and then craft it for maximum impact for delivery on the web.

Many websites fail to live up to expectation because a crucial aspect of website design and development has been overlooked - the structure and psychology of the textual content. In this one day Masterclass we go through the key elements that are a vital part of succesful websites,and tools you can use to test them. The process that we go through should not only improve your website, but increase traffic to it and give you a valuable insight into your business as well. A big return for a small investment.

There are 2 primary benefits for taking the time and effort to really think about what information you put on your website, and how you put it on your website and where you put it.

  1. To make it a useful and effective part of your business, generating customers and sales through:
    • Getting visitors to your site
    • Turning visitors into customers
  2. It makes you stop and take the time to really think about your business, your business model and strategy, your customers, and your sales and marketing approach. Something far too many businesses fail to do, at their cost.

Usually the first thing that people think about when considering putting together website is the prospect of a shop window to the world where floods of customers will come to see their offering and vast fortunes to be made from them buying your services. Unfortunately it is not as easy and straightforward as that. But doing it right can make it far more possible than not doing it, and getting the words right on your site is a crucial component of this.

Using a combination of many years of business, website development and NLP experience we take you through the necessary steps of creating a successful website. One that will not only have good Search Engine visibility but also in converting visitors to customers. In addition we introduce you to Google analytics and Google AdWords. Two useful tools in monitoring the performance of your website and advertising it to your target audience.