Commercial websites have three main objectives (in descending order):

• Sell the company's Products
• Promote the company's brand
• Provide Information

There are 2 main categories of Commercial Websites - Those that follow the above and produce a return for the business and those that don't.

The Internet is an excellent marketing medium, therefore the primary skill of the website development company should be marketing, and e-marketing in particular. Listed below are the basic skillsets required in descending order of importance to make a succesful website:

• Marketing - particularly e-marketing (including the specialist skills of Search Engine Optimisation and Search Engine Marketing). The internet is an excellent way for gathering market intelligence and the effectiveness of marketing campaigns. e-marketers understand how to fully capitalise on these benefits. A Website also provides a cost effective way to directly address the different market channels serviced by a business according to context and profile.
• Copywriting - Words sell products (properly crafted of course). Pictures, Graphics, Designs & Logos may grab attention, but it is the words that do the selling. The Copywriting requirements for the internet and e-communication differ considerably to that required for printed publications.
• Programming - Whilst fancy Bells and Whistles are nice, they can detract from the site, but what is important is tight effective coding maximised for Search Engine Optimisation and speed.
• Image Handling - Ensuring images are used effectively and are presented quickly, with maximum effect.
• Design - Website design supports the information provided. Many websites fail because they are designed to show off the skills of the web designer, not to effectively promote the products/services. The trend now is for simpler sites providing useful information.

You can start by contacting us to either:

• Discuss the development of your website requirements
• Engage us to carry out an audit of your existing website to see how it stacks up in the performance stakes